Friday, February 4

Prohibition of the Digital Kind




OK, I have some bad news for you: The more you e-mail, tweet, post messages on Facebook or Myspace, etc.. the less clever you become. With the advent of ever more capable mobile devices, people are online ALL the time, everywhere. You see people texting while waiting in line for their coffee, while exercising in the gym, while going up or down in an elevator, even stopped at a traffic light. The opportunities to make the tiniest windows of time productive or entertaining become almost endless. But the achievement comes at a price. Scientists are discovering an unexpected side effect: The higher digital input we receive, the less time our brains get to process information, learn and become creative. In other words, we need downtime to get new insights and new ideas.
This doesn’t really come as news to me. I have always found a walk on the beach or on a mountain trail with a long view to be a very good “idea producing” event. In fact, on an ongoing basis, I find my best ideas come to me in the morning shower or on my hour long drive to work when my mind is still fresh and when I’m not even close to my computer.

There is no question what’s best for our own fulfillment and for society’s success - our creativity. And it appears that in order to serve that creativity we have to be less online. Almost certainly, downtime lets the brain go over experiences it’s had, solidify them and turn them into permanent long-term memories. While downtime for the brain may be a good recipe, it will be hard to sell in this age of increasing digital addiction. Almost a century ago Americans found it better for their people and society when alcohol was forbidden. It was not a successful experiment and I’m not proposing that a “digital prohibition” would be a great solution. But apart from the needs of our brains, I’m wondering where we are going when we would more and more replace the digital experience with a real one. When I wanted to play with a friend when I was young, I went to her home, knocked on the door and hoped she was there.
Now we simply check out statuses on Facebook, rarely even make a call, let alone go on an unexpected visit that may lead to unexpected real-life experiences.
There is a strange loneliness when the ongoing communication is more often with someone who is not next to you.

Digital communication is NOT the real thing. People send emails when they find it hard to make a call or even face the person they have a message for. I'm guilty of it. have seen so many email trails leading nowhere other than to confusion and alienation between people, that I very much sympathize with the CEO who said recently in an interview that he never reads an email that he is copied on.  When you really need someone, call her or him, or better yet, make a visit.


Modern communication is great, but it is as with alcohol - moderation and responsibility are required to really enjoy it. So whenever a waterproof mobile device is launched, I will decline. I need my offline moments under the shower :)